It is that time of the year again- time for a big blowout sale! Summer is ending and things are settling down for a lot of people. Some areas are starting to feel the cooler temps already and most students have already gone back to school. The year-end holidays will be approaching soon and this Read More...
Are You Social Media Satisfied?
Is your social media out of shape? Do you feel like you spend hours on it without ever getting the results you seek? Do you dump thousands of dollars into it with no profitable ROI? You are not alone.
Only 5% of companies are satisfied with their social media campaigns (based on a 2012 survey of more than 2,700 social media professionals conducted by Ragan/NASDAQ OMX Corporate Solutions.)
Of those respondents in the survey, many said they just don’t have time for social media. 38% of marketers spend 1-5 hours weekly on social media, 26% spend 6-10 hours and 15% spend more than 20 hours each week on social media. Despite this, only 5% said they were satisfied with their social media campaigns.
So what gives?
Isn’t social media supposed to be easy?
There are so many different social networking sites, marketing methods, rules to remember and procedures to follow that it can feel like taking on a second job. But it doesn’t have to be this difficult.
What is one reason so many brands struggle with their social media? They don’t have the right goals and they don’t have a plan. Too often people chase their tails, following after some one number or statistic or another, none of them really meaning anything. They're worried about who has the most Facebook fans or the highest Klout score. They're tracking metrics that don't matter.
Why? Usually because some "expert" told them to.
What if I told you that you could manage your social media in as little as 30-60 minutes per day and still be successful?
Just like great bodies don’t form overnight, social media success takes time and commitment. But it's only a fraction of your business life. It doesn't have to be your entire life. By doing a little each day you can reach your goals and then switch over to maintenance mode.
Here at Social Media Satisfied, I will be your personal social media fitness coach, teaching you to treat your social media goals like your health and wellness goals, achieving success one day at a time.
So join me for daily WODs (blog workouts of the day), monthly social media boot camp sessions or personal training (one-on-one consultations) and let's get social media fit!
Flex your Facebook, pump up your Pinterest, turn on your Twitter and gear up your Google Plus- it’s time to get social media satisfied!
Do you have questions about social media? Stop by my fanpage and get answers or leave a comment on the blog.
As you may know if you are a frequent reader, I am a big proponent of social media for good. It’s something I have talked about often here on the blog and I have also shared several causes that I was very pleased to see some of my readers jump in and help support as Read More...
Your Workout of the Day Facebook- Recognize Your Fans Show your fans you recognize them by giving shoutouts Tag them when you reply to their posts Do a general post thanking people for liking your page Schedule some posts recognizing your fans and set them to post over time On a Read More...
Your Workout of the Day Every minute on the minute for 30 minutes Do a search on Pinterest for a topic related to youFirst minute – Favorite all the images in your search that you likeSecond minute – Leave comments on them until time is upThird minute – Repin some to your own boards (create boards, Read More...